find the trail.

Founded in 1905, Beta has always been a family-owned company. Driven by passion, not by stock prices or market share. The focus has always been on building quality motorcycles that deliver real performance, rider confidence, and long-term reliability. Unlike other brands, we’re not chasing numbers-we’re deicated to the craft of making great motorcycles and standing behind them with unmatched customer service. From the factory in Italy to our team here in the U.S., every part of the Beta experience is rooted in quality, integrity, and a genuine love for riding.

Current Beta motorcycle choices include trials, off-road race, and dual-sport bikes. The RR Enduro and RR Race bikes are also available in two- and four-stroke varieties, from 125cc to 300cc for the two-strokers and between 350cc and 480cc for the thumpers. The RR-S Dual Sport range is four-stroke only, with models ranging from 350cc to 500cc big-bore. Trials models are built for competition or play-riding and feature two-stroke or four-stroke engines from 125cc to 300cc, with all components designed and built in Italy. Junior-size trials bikes are also included in the lineup.

Customers have the ability for customers to order any RR or RR-S model straight from the factory with a 2" lower seat height over the stock models. These "lowboy" models use internally lowered suspension set ups that maintain the intended factory geometry of the bike.

Beta USA's popular BYOB (Build Your Own Beta) program allows riders to custom-build their new Beta to fit their unique needs by allowing the addition of more than 400 accessories to their bike.